Business Profile of Bell-Park
Bell-Park sells mobile phones for SoftBank Group, ranking as this carrier's largest independent sales agent. The primary activities of Bell-Park are the operation of SoftBank Shops and a corporate sales business.
The operation of SoftBank Shops is
the core business of Bell-Park.
Bell-Park is the largest independent sales agent for handsets for SoftBank Group, operating 211 SoftBank Shops that sell only SOFTBANK MOBILE's products and services. To operate shops efficiently, most shops are located in the Tokyo area, Tokai area and Kansai area. There are 13 shops in Tohoku area, 2 in Hokuriku area, 119 in the Kanto area, 43 in the Tokai area, 30 in the Kansai area and 4 in Chugoku area.
Since WILLCOM joined the SoftBank Group, Bell-Park also operate 11 WILLCOM PLAZAs. (As of February 28, 2013)
Bell-Park places emphasis on training employees. Our training program produces large numbers of shop staff who have held the highest level qualification certified by SOFTBANK MOBILE.
These efforts allow Bell-Park to work as a partner with the SoftBank Group to sell its handsets and services while interacting with customers in the best possible manner.
Bell-Park is building a sales
network to sell smart devices as well as other related products and
services to corporate clients, a market with much growth potential.
The number of corporate clients has been increasing along with the size of the store network. In response to rising demand from companies for more extensive support, Bell-Park established the Corporate Business Division. One role of the division is establishing ties with new clients, as well as offering a full line of assistance to companies after the purchase of handsets and service contracts.
Bell-Park will continue to use its customers-first policy to offer even more services that competitors cannot match.