Sales

Monthly Sales of SoftBank Mobile Phones (Preliminary figures)

Fiscal 2010 Monthly Sales

New sales Model change sales

Fiscal
2010

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 29,574 286.0 - 23,848 196.2 -
Feb. 23,439 193.3 - 18,653 97.0 -
Mar. 43,066 193.4

214.8

 27,815 146.5

139.6
Apr. 27,257 172.3 - 17,461 105.2 -
May. 29,247 182.1

-

 17,618 104.1 -
Jun.

23,748

138.7

188.5

18,629

 @@@82.3

116.5
Jul. - - - - - -
Aug. - - - - - -
Sep. - - - - - -
Oct. - - - - - -
Nov. - - - - - -
Dec. - - - - - -
Total 176,331 - - 124,024 - -

Fiscal 2009 Monthly Sales

New sales Model change sales

Fiscal
2009

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 10,342 82.8 - 12,157 82.4 -
Feb. 12,125 83.7 - 19,222 160.2 -
Mar. 22,263 94.5 88.5 18,982 130.3

121.9
Apr. 15,815 106.5 - 16,599 121.2 -
May. 16,060 127.1 - 16,920 149.4 -
Jun. 17,558 134.6

103.4

 22,624 286.4

143.5
Jul. 21,734 121.6 - 22,036 139.3 -
Aug. 22,102 163.6 - 26,486 172.2 -
Sep. 21,023 173.6

118.2

 19,465 126.1

144.4
Oct. 21,184 200.9 - 18,326 167.3 -
Nov. 21,622 186.1 - 19,377 136.0 -
Dec. 26,461 173.5

132.8

 21,799 183.8

148.2
Total 228,289 - - 233,993 - -

Fiscal 2008 Monthly Sales

New sales Model change sales

Fiscal
2008

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 12,494 101.1 - 14,760 88.5 -
Feb. 14,480 124.4 - 11,998 96.6 -
Mar. 23,565 135.1 122.0 14,564 101.7 95.2
Apr. 14,852 97.6 - 13,693 99.0 -
May. 12,635 100.4 - 11,325 98.8 -
Jun. 13,043 106.2

111.7

 7,899 56.6

89.8
Jul. 17,869 110.2 - 15,817 94.5 -
Aug. 13,510 95.4 - 15,383 99.4 -
Sep. 12,109 103.3

108.9

 15,432 105.6

93.3
Oct. 10,544 87.7 - 10,953 86.6 -
Nov. 11,617 86.2 - 14,252 115.1 -
Dec. 15,247 93.7

104.0

 11,858 77.1

93.0
Total 171,965 - - 157,934 - -

Fiscal 2007 Monthly Sales

@
New sales Model change sales

Fiscal
 2007

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

358

11,995

12,353

 153.3 - 515 16,169 16,684 89.7 -
Feb. 325

11,314

11,639

158.7

 - 312 12,102 12,414 97.5 -
Mar. 252

17,190

 17,442 153.8 155.0 170 14,154 14,324 83.2 89.4
Apr. 243

14,973

 15,216 178.9 - 207 13,630 13,837 87.3 -
May. 200 12,388 12,588 167.6 - 145 11,322 11,467 81.4 -
Jun. 102

12,182

 12,284 160.3

161.7

 115 13,829 13,944 84.0

86.9
Jul. 111

16,100

 16,211 188.8 - 75 16,659 16,734 94.6 -
Aug. 61

14,097

 14,158 208.4 - 82 15,395 15,477 85.1 -
Sep. 38 11,680 11,718 183.8

171.3

 69 14,541 14,610 102.5 89.2
Oct. 42

11,986

 12,028 144.1 - 63 12,582 12,645 86.4 -
Nov. 63 13,407 13,470 133.8 - 74 12,304 12,378 76.6 -
Dec. 57 16,218 16,275 162.7

164.4

 60 15,329 15,389 72.986.2
Total 1,852 163,530 165,382

-

 - 1,887 168,016 169,903

-

 -

*Cumulative Year to Year change

Fiscal 2006 Monthly Sales

New sales Model change sales

Fiscal
 2006

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

3,066

4,992

8,058

 96.1 - 9,133 9,474 18,607 95.8 -
Feb. 2,305

5,028

7,333

125.7

 - 5,094 7,633 12,727 68.7 -
Mar. 2,442

8,896

 11,338 117.1 111.8 5,998 11,227 17,225 83.3 82.8
Apr. 1,982

6,524

 8,506 116.1 -

4,409

 11,434 15,843 109.1 -
May. 1,707 5,804 7,511 103.2 - 4,447 9,645 14,092 107.5 -
Jun. 1,227

6,436

 7,663 97.7

108.8

 3,845 12,764 16,609 91.4

91.1
Jul. 1,313

7,272

 8,585 94.3 - 4,150 13,536 17,686 81.8 -
Aug. 1,123

5,670

 6,793 90.0 - 3,172 15,007 18,179 87.1 -
Sep. 972 5,405 6,377 87.5

102.7

 2,652 11,607 14,259 69.5 86.7
Oct. 570

7,778

 8,348 121.1 - 2,192 12,439 14,631 82.5 -
Nov. 187

9,881

 10,068 113.0 - 1,198 14,959 16,157 87.9 -
Dec. 154 9,852 10,006 96.8

104.3

 956 20,140 21,096 99.9 87.7
Total 17,048 83,538 100,586

-

 - 47,246 149,865 197,111

-

 -

Fiscal 2005 Monthly Sales

New sales Model change sales

Fiscal
2005

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

6,356

2,033

8,389

 144.2 - 12,337 7,090 19,427 141.6 -
Feb. 3,458

2,375

 5,833 101.5 - 12,697 5,820 18,517 167.7 -
Mar. 4,383

5,299

 9,682 104.1 114.5 12,806 7,883 20,689 164.6 157.1
Apr. 3,869

3,456

 7,325 105.0 - 8,635 5,892 14,527 130.4 -
May. 4,355 2,926 7,281 93.9 - 7,704 5,406 13,110 113.9 -
Jun. 4,513

3,327

 7,840 94.7

105.6

 12,094 6,086 18,180 154.4

145.7
Jul. 5,131

3,973

 9,104 91.8 - 15,573 6,042 21,615 126.0 -
Aug. 3,974

3,572

 7,546 105.4 - 12,426 8,434 20,860 122.6 -
Sep. 3,591 3,694 7,285 91.2

101.9

 11,896 8,611 20,507 178.7 142.7
Oct. 3,275

3,618

 6,893 75.1 - 10,610 7,122 17,732 165.5 -
Nov. 3,672

5,239

 8,911 110.0 - 10,328 8,044 18,372 175.3 -
Dec. 3,906 6,427 10,333 88.2

98.4

 11,305 9,818 21,123 108.9 142.2
Total 50,483 45,939 96,422

-

 - 138,411 86,248 224,659

-

 -

Fiscal 2004 Monthly Sales

New sales Model change sales

Fiscal
2004

 Units YoY change *C YoY change Units YoY change *C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

5,536

283

 5,819 73.8 - 13,518 202 13,720 96.9 -
Feb.

5,509

240

 5,749 76.4 - 10,891 148 11,039 98.6 -
Mar.

9,018

287

 9,305 91.0 81.4 12,433 140 12,573 103.8 99.7
Apr.

6,698

 278 6,976 93.2 - 10,816 327 11,143 105.0 -
May.

7,346

 411 7,757 114.8 - 10,912 600 11,512 131.6 -
Jun.

7,735

542

 8,277 95.5

90.4

 11,239 536 11,775 114.1

106.9
Jul.

9,349

567

 9,916 133.1 - 16,722 438 17,160 165.7 -
Aug.

6,576

584

 7,160 103.2 - 16,593 422 17,015 129.7 -
Sep.

7,430

 559 7,989 116.2

98.8

 11,151 323 11,474 113.4 116.6
Oct.

8,242

936

 9,178 137.5 - 10,430 284 10,714 79.8 -
Nov.

7,101

1002

 8,103 119.9 - 10,072 409 10,481 87.2 -
Dec.

9,135

 2577 11,712 133.4

106.4

 16,492 2,909 19,401 107.6 109.6
Total

89,675

 8,266 97,941

-

 - 151,269 6,738 158,007

-

 -

*Unit sales: The figures are preliminary and may be revised.

Fiscal 2003 Monthly Sales

(*) Up to September 2003: J-Phone mobile phones (Renamed Vodafone in October 2003)

New sales Model change sales

Fiscal
2003

 Units YoY change *C YoY change Units YoY change *C YoY change
2G 3G Total (%) (%) (%) (%)

Jan.

7,881

 - 7,881 92.9 - 14,153 181.8 -
Feb. 7,448

73

 7,521 118.6 - 11,193 131.7 -
Mar. 10,068

162

 10,230 92.2 99.8 12,117 112.3 138.4
Apr. 7,254

233

 7,487 86.0 - 10,611 111.8 -
May. 6,496

263

 6,759 88.7 - 8,746 117.4 -
Jun. 8,410

257

 8,667 124.0

100.7

 10,319 116.3

127.0
Jul. 7,119

329

 7,448 82.0 - 10,355 104.7 -
Aug. 6,619

318

 6,937 82.2 - 13,120 142.6 -
Sep. 6,592

283

 6,875 75.4

92.1

 10,121 119.8

125.3
Oct. 6,429

246

 6,675 89.6 - 13,429 150.0 -
Nov. 6,629

130

 6,759 106.0 - 12,013 114.8 -
Dec. 8,428

353

 8,781 85.0

92.1

 18,029 122.8

125.9
Total 89,373 2,647 92,020

-

 - 144,206

-

 -

Fiscal 2002 Monthly Sales

New sales Model change sales

Fiscal
2002

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 8,483 107.4 - 7,786 77.2 -
Feb. 6,280 77.4 - 8,497 103.5 -
Mar. 10,915 86.2 89.6 10,787 111.3 96.7
Apr. 8,431 83.4 - 9,490 121.8 -
May. 7,322 83.5 - 7,446 103.1 -
Jun. 6,783 64.6

83.4

 8,871 90.0

99.6

Jul. 8,680 91.2 - 9,886 105.7 -
Aug. 8,046 87.1 - 9,198 122.6 -
Sep. 8,748 89.8

85.4

 8,451 127.8

105.1
Oct. 7,175 55.4 - 8,950 136.0 -
Nov. 6,265 45.7 - 10,586 160.7 -
Dec. 9,917 81.1

77.5

 14,679 152.9

115.4
Total 97,045 - - 114,627 - -

Fiscal 2001 Monthly Sales

New sales Model change sales

Fiscal
2001

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 7,895 224.8 - 10,089 720.1 -
Feb. 8,113 161.4 - 8,210 587.7 -
Mar. 12,663 147.7 167.5 9,691 448.0 564.2
Apr. 10,107 125.4

-

 7,789 446.1

-
May. 8,774 123.3

-

 7,224 654.9

-
Jun. 10,239 155.5 137.4 10,063 528.5 405.4
Jul. 9,519 121.3

-

 9,349 444.6

-
Aug. 9,233 129.3

-

 7,505 312.7

-
Sep. 9,746 100.4 114.9 6,611 97.6

211.0
Oct. 12,930 131.3

-

 6,577 88.5

-
Nov. 13,699 152.7

-

 6,586 83.4

-
Dec. 12,218 111.8

131.9

 9,595 71.7

81.2
Total 125,136 - - 99,289 - -

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