Sales

This shows the number (or preliminary number) of our monthly sales of SoftBank mobile phones, etc. Our business performance does not always correspond with monthly sales, as it fluctuates due to commission and factors other than the number of sales.
As a rule, the quick estimation is updated by the tenth business day.Please note in advance that adjustments may be made to the sales volume as accurate figures become clear.

　

Fiscal 2011 Monthly Sales

　

New Subscribers

　

 　 Mobile Phones Communication Module
　 　 YoY Except Mimamori Phone Data Card Photo Vision,　etc.

Jan.

 28,052 94.9% 22,283 - 3,324 2,445
Feb. 28,722 122.5% 23,514 - 2,989 2,219
Mar. 41,154 95.6% 32,032 203 3,754 5,165
Apr. 31,534 115.7% 24,411 720 3,820 2,583
May. 38,620 132.0% 29,940 641 4,316 3,723
Jun. 25,605 107.8%

18,579

 447 2,855

3,724
Jul. 30,908 109.8% 19,385 3,361 6,103 2,059
Aug. 29,909 97.9% 17,844 3,510 6,627 1,928
Sep. 29,681 91.1%

16,242

 5,025 5,514

2,900
Oct. 31,646 100.9% 17,708 2,634 9,203 2,101
Nov. 40,306 152.8% 27,122 2,188 9,115 1,881
Dec. 41,862 130.3%

27,983

 2,837 7,695

3,347
Total 397,999 111.3% 277,043 21,566 65,315 34,075

　

Mobile Phones

 Communication Module

Except

Mimamori Phone

Data Card

Photo Vision,　etc.
Units Ratio YoY Units Ratio YoY Units Ratio YoY Units Ratio YoY
Jan. 22,283 79.4% 93.6% - - - 3,324 11.8% 359.7% 2,445 8.7%

50.6%
Feb. 23,514 81.9% 130.2% - - - 2,989 10.4% 268.3% 2,219 7.7% 52.0%
Mar. 32,032 77.8% 99.6% 203 0.5% - 3,754 9.1% 228.3% 5,165 12.6%

55.8%
Apr. 24,411 77.4% 122.6% 720 2.3% - 3,820 12.1% 176.0% 2,583 8.2%

50.0%
May. 29,940 77.5% 151.0% 641 1.7% - 4,316 11.2% 137.6% 3,723 9.6%

59.2%
Jun. 18,579 72.6% 127.8% 447 1.7% - 2,855 11.2% 84.4% 3,724 14.5% 63.9%
Jul. 19,385 62.7% 104.8% 3,361 10.9% - 6,103 19.7% 271.4% 2,059 6.7% 27.8%
Aug. 17,844 59.7% 84.6% 3,510 11.7% - 6,627 22.2% 460.5% 1,928 6.4% 24.0%
Sep. 16,242 54.7% 77.8% 5,025 16.9%

-

 5,514 18.6% 327.6% 2,900 9.8% 29.0%
Oct. 17,708 56.0% 77.9% 2,634 8.3%

-

 9,203 29.1% 427.3% 2,101 6.6% 32.4%
Nov. 27,122 67.3% 132.9% 2,188 5.4%

-

 9,115 22.6% 266.8% 1,881 4.7% 73.5%
Dec. 27,983 66.8% 118.8% 2,837 6.8%

-

 7,695 18.4% 169.5% 3,347 8.0% 82.8%
Total 277,043 69.6% 108.4% 21,566 5.4% - 65,315 16.4% 234.5% 34,075 8.6% 45.9%


New Subscribers
Number of shops		  Number of handset
sold per shop

SoftBank

shop
The
Others
Subtotal
Full-year Total
YoY
SoftBank

shop
Subtotal		 Directly Managed YoY
change
Directly Managed FC Directly Managed FC
Jan. 22,478 4,941 633 28,052 94.9% 93.6% 129 50 179 174 △9.5%
Feb. 22,588 5,159 975 28,722 122.5% 107.1% 129 50 179 175 17.0%
Mar. 31,610 8,368 1,176 41,154 95.6% 101.9% 130 51 181 243 △5.4%
Apr. 25,223 5,177 1,134 31,534 115.7% 105.0% 130 51 181 194 12.8%
May. 30,641 6,608 1,371 38,620 132.0% 110.2% 130 51 181 236 26.3%
Jun. 20,360 4,149 1,096 25,605 107.8% 109.8% 131 51 182 155 2.7%
Jul. 24,402 5,519 987 30,908 109.8% 109.8% 133 51 184 183 5.4%
Aug. 24,115 5,039 755 29,909 97.9% 108.3% 133 51 184 181 △5.7%
Sep. 23,732 4,855 1,094 29,681 91.1% 106.2% 135 51 186 176 △13.9%
Oct. 25,179 5,350 1,117 31,646 100.9% 105.6% 140 51 191 180 △9.8%
Nov. 32,614 6,603 1,089 40,306 152.8% 109.5% 145 51 196 225 35.8%
Dec. 33,681 7,083 1,098 41,862 130.3% 111.3% 145 52 197 232 16.8%
Total 316,623 68,851 12,525 397,999

111.3%

111.3%

 - - - - -


Model change sales
Number of shops		 Number of handset
sold per shop

SoftBank

shop
The
Others
Subtotal
Full-year Total
YoY
SoftBank

shop
Subtotal		 Directly Managed YoY
change
Directly Managed FC Directly Managed FC
Jan. 16,638 5,419 338 22,395 93.9% 93.9% 129 50 179 129 △7.9%
Feb. 15,869 4,787 465 21,121 113.2% 102.4% 129 50 179 123 17.2%
Mar. 17,665 5,340 646 23,651 85.0% 95.5% 130 51 181 136 △15.4%
Apr. 16,464 4,888 525 21,877 125.3% 101.4% 130 51 181 127 25.3%
May. 16,680 4,834 420 21,934 124.5% 105.3% 130 51 181 128 20.4%
Jun. 16,964 4,915 721 22,600 121.3% 107.7% 131 51 182 129 17.5%
Jul. 18,918 6,312 598 25,828 98.3% 106.1% 133 51 184 142 △8.3%
Aug. 18,761 5,851 596 25,208 88.9% 103.3% 133 51 184 141 △17.5%
Sep. 14,832 4,619 565 20,016 81.5% 100.7% 135 51 186 110 △25.6%
Oct. 35,774 9,414 922 46,110 182.6% 109.7% 140 51 191 256 67.1%
Nov. 43,397 9,117 979 53,493 247.1% 121.6% 145 51 196 299 132.5%
Dec. 39,788 9,207 1,107 50,102 222.5% 130.0% 145 52 197 274 107.9%
Total 271,750 74,703 7,883 354,335 130.0% 130.0% - - - - -

※Beginning in 2010, the number of bundled USIM lines acquired (lines for which data fixed-fee bonus packs are subscribed to at the same time as new applications for data cards are submitted) is excluded from the company’s new sales volume.

Fiscal 2010 Monthly Sales

　

New Subscribers

 　 　 　 　 　 　 　 　
　

Mobile phones

Communication module
　 　 Ratio YoY 　 Data card Ratio YoY Photo
Vision		 Ratio YoY
Jan. 29,574 23,815 80.5% 230.9% 5,759 924 3.1% 3422.2% 4,835 16.3%

-
Feb. 23,439 18,058 77.0% 149.0% 5,381 1,114 4.8% 13925.0% 4,267 18.2% -
Mar. 43,066 32,172 74.7% 145.0% 10,894 1,644 3.8% 2884.2% 9,250 21.5% -
Apr. 27,257 19,916 73.1% 127.1% 7,341 2,170 8.0% 2818.2% 5,171 19.0% -
May. 29,247 19,826 67.8% 125.1% 9,421 3,136 10.7% 2703.4% 6,285 21.5% -
Jun. 23,748 14,537 61.2% 88.2% 9,211 3,383 14.2% 760.2% 5,828 24.5% 3184.7%
Jul. 28,137 18,489 65.7% 92.4% 9,648 2,249 8.0% 347.6% 7,399 26.3% 1693.1%
Aug. 30,563 21,090 69.0% 111.9% 9,473 1,439 4.7% 157.6% 8,034 26.3% 545.0%
Sep. 32,572 20,876 64.1% 119.7% 11,696 1,683 5.2% 139.7% 10,013 30.7% 847.8%
Oct. 31,369 22,728 72.5% 143.0% 8,641 2,154 6.9% 134.5% 6,487 20.7% 310.4%
Nov. 26,378 20,401 77.3% 134.3% 5,977 3,417 13.0% 274.2% 2,560 9.7% 65.0%
Dec. 32,132 23,550 73.3% 120.4% 8,582 4,541 14.1% 422.4% 4,041 12.6% 84.9%
Total 357,482 255,458

71.5%

128.0%

 102,024 27,854

7.8%

375.5%

74,170

20.7%

527.5%

　

New sales Model change sales

Fiscal
2010

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 29,574 286.0 - 23,848 196.2 -
Feb. 23,439 193.3 - 18,653 97.0 -
Mar. 43,066 193.4

214.8

 27,815 146.5

139.6
Apr. 27,257 172.3 - 17,461 105.2 -
May. 29,247 182.1

-

 17,618 104.1 -
Jun.

23,748

138.7

188.5

18,629

82.3

116.5
Jul.

28,137

133.4

 -

26,279

119.3

 -
Aug.

30,563

 143.9 - 28,352 107.0 -
Sep. 32,572 164.3

171.9

 24,564 126.2

116.5
Oct. 31,369 160.2 - 25,252 137.8 -
Nov.

26,378

129.5

 -

21,650

111.7

 -
Dec. 32,132 126.6

161.7

 22,514

103.3

116.5
Total 357,482

161.7

161.7

 272,635

116.5

116.5

Fiscal 2009 Monthly Sales

New sales Model change sales

Fiscal
2009

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 10,342 82.8 - 12,157 82.4 -
Feb. 12,125 83.7 - 19,222 160.2 -
Mar. 22,263 94.5 88.5 18,982 130.3

121.9
Apr. 15,815 106.5 - 16,599 121.2 -
May. 16,060 127.1 - 16,920 149.4 -
Jun. 17,558 134.6

103.4

 22,624 286.4

143.5
Jul. 21,734 121.6 - 22,036 139.3 -
Aug. 22,102 163.6 - 26,486 172.2 -
Sep. 21,023 173.6

118.2

 19,465 126.1

144.4
Oct. 21,184 200.9 - 18,326 167.3 -
Nov. 21,622 186.1 - 19,377 136.0 -
Dec. 26,461 173.5

132.8

 21,799 183.8

148.2
Total 228,289

132.8

132.8

 233,993

148.2

148.2
※1. Bell-Park’s new sales volume includes bundled USIM lines acquired (lines for which data fixed-fee bonus packs are subscribed to at the same time as new applications for data cards are submitted).
①The USIM (Universal Subscriber Identity Module) is an IC card issued by telecommunications carriers, on which a unique ID number used to identify the mobile phone’s phone number is recorded.
②The data fixed-fee bonus pack is an exclusive data communications plan that can use either a “Data communication (A) fixed-fee USIM card” (which can use a data fixed-fee plan) or a “Data communication (B) metered USIM card” (which can use a data metered plan) as usage conditions demand.
※2. The June 1st takeover of a portion of the business belonging to Panasonic Telecom Co., Ltd. has increased our number of stores outside the Tokyo-Nagoya-Osaka area. This will influence the number of units per store under direct management.

Fiscal 2008 Monthly Sales

New sales Model change sales

Fiscal
2008

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 12,494 101.1 - 14,760 88.5 -
Feb. 14,480 124.4 - 11,998 96.6 -
Mar. 23,565 135.1 122.0 14,564 101.7 95.2
Apr. 14,852 97.6 - 13,693 99.0 -
May. 12,635 100.4 - 11,325 98.8 -
Jun. 13,043 106.2

111.7

 7,899 56.6

89.8
Jul. 17,869 110.2 - 15,817 94.5 -
Aug. 13,510 95.4 - 15,383 99.4 -
Sep. 12,109 103.3

108.9

 15,432 105.6

93.3
Oct. 10,544 87.7 - 10,953 86.6 -
Nov. 11,617 86.2 - 14,252 115.1 -
Dec. 15,247 93.7

104.0

 11,858 77.1

93.0
Total 171,965 - - 157,934 - -

Fiscal 2007 Monthly Sales

　
New sales Model change sales

Fiscal
 2007

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

358

11,995

12,353

 153.3 - 515 16,169 16,684 89.7 -
Feb. 325

11,314

11,639

158.7

 - 312 12,102 12,414 97.5 -
Mar. 252

17,190

 17,442 153.8 155.0 170 14,154 14,324 83.2 89.4
Apr. 243

14,973

 15,216 178.9 - 207 13,630 13,837 87.3 -
May. 200 12,388 12,588 167.6 - 145 11,322 11,467 81.4 -
Jun. 102

12,182

 12,284 160.3

161.7

 115 13,829 13,944 84.0

86.9
Jul. 111

16,100

 16,211 188.8 - 75 16,659 16,734 94.6 -
Aug. 61

14,097

 14,158 208.4 - 82 15,395 15,477 85.1 -
Sep. 38 11,680 11,718 183.8

171.3

 69 14,541 14,610 102.5 89.2
Oct. 42

11,986

 12,028 144.1 - 63 12,582 12,645 86.4 -
Nov. 63 13,407 13,470 133.8 - 74 12,304 12,378 76.6 -
Dec. 57 16,218 16,275 162.7

164.4

 60 15,329 15,389 72.986.2
Total 1,852 163,530 165,382

-

 - 1,887 168,016 169,903

-

 -

*Cumulative Year to Year change

Fiscal 2006 Monthly Sales

(*)Vodafone mobile phone, prior to September 2006(name changed to SOFTBANK MOBILE in October)
New sales Model change sales

Fiscal
 2006

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

3,066

4,992

8,058

 96.1 - 9,133 9,474 18,607 95.8 -
Feb. 2,305

5,028

7,333

125.7

 - 5,094 7,633 12,727 68.7 -
Mar. 2,442

8,896

 11,338 117.1 111.8 5,998 11,227 17,225 83.3 82.8
Apr. 1,982

6,524

 8,506 116.1 -

4,409

 11,434 15,843 109.1 -
May. 1,707 5,804 7,511 103.2 - 4,447 9,645 14,092 107.5 -
Jun. 1,227

6,436

 7,663 97.7

108.8

 3,845 12,764 16,609 91.4

91.1
Jul. 1,313

7,272

 8,585 94.3 - 4,150 13,536 17,686 81.8 -
Aug. 1,123

5,670

 6,793 90.0 - 3,172 15,007 18,179 87.1 -
Sep. 972 5,405 6,377 87.5

102.7

 2,652 11,607 14,259 69.5 86.7
Oct. 570

7,778

 8,348 121.1 - 2,192 12,439 14,631 82.5 -
Nov. 187

9,881

 10,068 113.0 - 1,198 14,959 16,157 87.9 -
Dec. 154 9,852 10,006 96.8

104.3

 956 20,140 21,096 99.9 87.7
Total 17,048 83,538 100,586

-

 - 47,246 149,865 197,111

-

 -

Fiscal 2005 Monthly Sales

New sales Model change sales

Fiscal
2005

 Units YoY change *C YoY change Units YoY change * C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

6,356

2,033

8,389

 144.2 - 12,337 7,090 19,427 141.6 -
Feb. 3,458

2,375

 5,833 101.5 - 12,697 5,820 18,517 167.7 -
Mar. 4,383

5,299

 9,682 104.1 114.5 12,806 7,883 20,689 164.6 157.1
Apr. 3,869

3,456

 7,325 105.0 - 8,635 5,892 14,527 130.4 -
May. 4,355 2,926 7,281 93.9 - 7,704 5,406 13,110 113.9 -
Jun. 4,513

3,327

 7,840 94.7

105.6

 12,094 6,086 18,180 154.4

145.7
Jul. 5,131

3,973

 9,104 91.8 - 15,573 6,042 21,615 126.0 -
Aug. 3,974

3,572

 7,546 105.4 - 12,426 8,434 20,860 122.6 -
Sep. 3,591 3,694 7,285 91.2

101.9

 11,896 8,611 20,507 178.7 142.7
Oct. 3,275

3,618

 6,893 75.1 - 10,610 7,122 17,732 165.5 -
Nov. 3,672

5,239

 8,911 110.0 - 10,328 8,044 18,372 175.3 -
Dec. 3,906 6,427 10,333 88.2

98.4

 11,305 9,818 21,123 108.9 142.2
Total 50,483 45,939 96,422

-

 - 138,411 86,248 224,659

-

 -

Fiscal 2004 Monthly Sales

※Starting in December 2004, includes figures from Nikka Co., Ltd., which was acquired on December 1st.
New sales Model change sales

Fiscal
2004

 Units YoY change *C YoY change Units YoY change *C YoY change
2G 3G Total (%) (%) 2G 3G Total (%) (%)

Jan.

5,536

283

 5,819 73.8 - 13,518 202 13,720 96.9 -
Feb.

5,509

240

 5,749 76.4 - 10,891 148 11,039 98.6 -
Mar.

9,018

287

 9,305 91.0 81.4 12,433 140 12,573 103.8 99.7
Apr.

6,698

 278 6,976 93.2 - 10,816 327 11,143 105.0 -
May.

7,346

 411 7,757 114.8 - 10,912 600 11,512 131.6 -
Jun.

7,735

542

 8,277 95.5

90.4

 11,239 536 11,775 114.1

106.9
Jul.

9,349

567

 9,916 133.1 - 16,722 438 17,160 165.7 -
Aug.

6,576

584

 7,160 103.2 - 16,593 422 17,015 129.7 -
Sep.

7,430

 559 7,989 116.2

98.8

 11,151 323 11,474 113.4 116.6
Oct.

8,242

936

 9,178 137.5 - 10,430 284 10,714 79.8 -
Nov.

7,101

1002

 8,103 119.9 - 10,072 409 10,481 87.2 -
Dec.

9,135

 2577 11,712 133.4

106.4

 16,492 2,909 19,401 107.6 109.6
Total

89,675

 8,266 97,941

-

 - 151,269 6,738 158,007

-

 -

*Unit sales: The figures are preliminary and may be revised.

Fiscal 2003 Monthly Sales

(*) Up to September 2003: J-Phone mobile phones (Renamed Vodafone in October 2003)

New sales Model change sales

Fiscal
2003

 Units YoY change *C YoY change Units YoY change *C YoY change
2G 3G Total (%) (%) (%) (%)

Jan.

7,881

 - 7,881 92.9 - 14,153 181.8 -
Feb. 7,448

73

 7,521 118.6 - 11,193 131.7 -
Mar. 10,068

162

 10,230 92.2 99.8 12,117 112.3 138.4
Apr. 7,254

233

 7,487 86.0 - 10,611 111.8 -
May. 6,496

263

 6,759 88.7 - 8,746 117.4 -
Jun. 8,410

257

 8,667 124.0

100.7

 10,319 116.3

127.0
Jul. 7,119

329

 7,448 82.0 - 10,355 104.7 -
Aug. 6,619

318

 6,937 82.2 - 13,120 142.6 -
Sep. 6,592

283

 6,875 75.4

92.1

 10,121 119.8

125.3
Oct. 6,429

246

 6,675 89.6 - 13,429 150.0 -
Nov. 6,629

130

 6,759 106.0 - 12,013 114.8 -
Dec. 8,428

353

 8,781 85.0

92.1

 18,029 122.8

125.9
Total 89,373 2,647 92,020

-

 - 144,206

-

 -

Fiscal 2002 Monthly Sales

New sales Model change sales

Fiscal
2002

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 8,483 107.4 - 7,786 77.2 -
Feb. 6,280 77.4 - 8,497 103.5 -
Mar. 10,915 86.2 89.6 10,787 111.3 96.7
Apr. 8,431 83.4 - 9,490 121.8 -
May. 7,322 83.5 - 7,446 103.1 -
Jun. 6,783 64.6

83.4

 8,871 90.0

99.6

Jul. 8,680 91.2 - 9,886 105.7 -
Aug. 8,046 87.1 - 9,198 122.6 -
Sep. 8,748 89.8

85.4

 8,451 127.8

105.1
Oct. 7,175 55.4 - 8,950 136.0 -
Nov. 6,265 45.7 - 10,586 160.7 -
Dec. 9,917 81.1

77.5

 14,679 152.9

115.4
Total 97,045 - - 114,627 - -

Fiscal 2001 Monthly Sales

New sales Model change sales

Fiscal
2001

 Units YoY change
(%)		 Cumulative YoY change(%) Units YoY change
(%)		 Cumulative YoY change (%)

Jan.

 7,895 224.8 - 10,089 720.1 -
Feb. 8,113 161.4 - 8,210 587.7 -
Mar. 12,663 147.7 167.5 9,691 448.0 564.2
Apr. 10,107 125.4

-

 7,789 446.1

-
May. 8,774 123.3

-

 7,224 654.9

-
Jun. 10,239 155.5 137.4 10,063 528.5 405.4
Jul. 9,519 121.3

-

 9,349 444.6

-
Aug. 9,233 129.3

-

 7,505 312.7

-
Sep. 9,746 100.4 114.9 6,611 97.6

211.0
Oct. 12,930 131.3

-

 6,577 88.5

-
Nov. 13,699 152.7

-

 6,586 83.4

-
Dec. 12,218 111.8

131.9

 9,595 71.7

81.2
Total 125,136 - - 99,289 - -

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