Strengths of Bell-Park

Focus to training employees

Recruitment and training of talented people
Personnel able to provide outstanding hospitality and consulting skills is important in carrier shops.Bell-Park group is constantly recruiting talented individuals, whether recent graduates or people with job experience. We have an extensive training program for employees. One component is a large training center that can accommodate about 200 people. There is also a high-quality on-the-job training program that includes shops for educating employees and a team of instructors.In addition, there are many programs and activities to maintain a highly motivated workforce. To maintain the proper balance between work and personal time, we have programs to reduce overtime, encourage people to take paid vacation days and give employees consecutive days off. Company trips and events like a Christmas party are other illustrations of our commitment to our employees.

*In the fiscal year ending December 31, 2020, we are conducting online group training and in-house get-togethers to prevent the spread of the COVID-19.

Bell-Park Recruitment Site
(Introduction of education and training system)

Improving customer service skills
In order to raise awareness of the need to improve customer satisfaction, we have established a unique in-house system to commend shop staff based on the praise they receive from customers in questionnaires.Two employees of Bell-Park have won first place and third place at the SoftBank Shop customer service contest held in February 2020 for the purpose of improving the skills of shop staff.

BMC(Best Mobile Concierge)
Certification Badges

SoftBank Customer Service
No. 1 Grand Prix in Feb,2020

The NPS is a customer loyalty index that reflects how much customers like and trust a company or a brand. lustomers are asked how much they would recommend the store they visited to family and friends. lustomers are then classified as supporters, neutral or critics. The NPS is calculated by subtracting the percentage of critics from the percentage of supporters (people who recommend the store to others).

A regionally focused shop network

Bell-Park had 363 stores at the end of December 2020 and about 80% of these shops were located in the Kanto, Tokai and Kansai areas.
This high concentration of shops in three areas makes it possible to share resources as well as new ideas that were successful. The result is a highly profitable shop network.

No. of carrier shops by region
 (End of December 2020)
Direct FC Comp.
Tohoku  7 18     6.9%
Hokuriku 10 -     2.8%
Kanto 186 11   54.3%
Tokai 50 10   16.5%
Kansai 19 26   12.4%
Chugoku 13 -     3.6%
Kyushu 13 -     3.6%
Total 298 65 100.0%

Sound financial base

Net assets was 26.6 billion yen (equity ratio: 57.5%), and net cash was 17.0 billion en as of December 2020. We will maintain a stable financial base and prepare for future business expansion opportunities.

(million yen) 

Fiscal years ended December  2016
Net assets 17,921 19,655 21,335 23,889 26,661
Equity ratio 52.0% 50.9% 54.6% 54.8% 57.5%
Net cash 10,223 11,452 9,857 16,331 17,028
Cash and deposits 15,223 16,467 14,872 21,345 22,042

 * Net cash = Cash and deposits – Interest-bearing debt

Many successful acquisitions of carrier shops

We have used our sound financial base to make 100 over acquisitions over the years for the purpose of enlarging our shop network. Expertise gained from these acquisitions allows us to efficiently integrate new operations into our group and quickly improve sales and earnings.Furthermore, individuals who belonged to acquired companies and their operations are making a big contribution to our performance.


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