Message from the President


Become a corporate group that uses highly trained people and innovative services for long-term growth.

I am honored by the interest in our company shown by all our shareholders and would like to take this opportunity to express my sincere thanks for your continued support.owth of businesses, including businesses associated with existing operations, that can become new profit centers.

Entering the full-fledged 5G era

According to the Ministry of Internal Affairs and Communications’ White Paper on Information and Communications, internet traffic in Japan doubled in the two years from November 2019 to November 2021. With projections of global data traffic to reach more than 30 times the current level by 2030 and 4,000 times by 2050, Japan is expected to continue to see growth.

Policies under the previous government have resulted in Japan’s mobile phone tariff plans being among the lowest in the major industrialised countries. The performance of telecom carriers and sales agents in the last couple of years has been affected by these lower telecom tariffs, but as we enter the full-fledged 5G era of ‘high speed, high capacity’, ‘many simultaneous connections’ and ‘ultra-low latency’, internet traffic is expected to increase significantly and telecom tariffs will gradually recover.

Guiding customers into an increasingly digital society

It is said that the use of cutting-edge digital technology is essential for Japan, which faces the serious challenge of an ageing population with a declining birthrate, to improve productivity and continue to grow its economy.

According to a 2023 survey by the Ministry of Internal Affairs and Communications, the usage rate of e-government services (e-applications, e-filing and e-notifications) in Japan is only 35%,which is a low level compared to other countries, although the rate is increasing from the past.The Ministry of Internal Affairs and Communications is strongly promoting the use of My Number Cards in order to expand the use of e-administrative services.As part of this, from July 2022 to March 2023, carrier shops nationwide supported customers’ My Number Card applications. Shop staff skilled in the operation of smartphones assisted customers in taking photographs and inputting information, and the procedure was completed in about 10 minutes, which was very well received by customers.

Currently, the government initiative is studying the installation of my number card functions on smartphones, and some of these functions are now available on the latest Android smartphones.After 2025, it is expected that the functionality will be further expanded to enable identity verification using only a smartphone.As convenience is further enhanced through the integration of my number card with health insurance cards and driver’s licenses, etc., it is expected that the digitization of society will rapidly progress with smartphones at the core.We believe that smartphones will continue to become increasingly indispensable devices in various aspects of daily life, and that carrier stores will become valuable bases for guiding customers into the digital society.

The Bell-Park Group is guided by the mission of achieving a lovely future. We are dedicated to training our people to give them knowledge to provide assistance involving many innovative and revolutionary services and to taking many other actions in order to accomplish our medium-term qualitative goals.

In closing, I would like to once again express my appreciation for the support of our shareholders.

April 2024
Chairman & CEO
Takeru Nishikawa