Social Contribution Activities

The Bell-Park Group uses a broad range of initiatives to play a role in achieving a sustainable society. Carrier shops use their position as an interface with customers to conduct a variety of social responsibility activities that are possible only at shops. Group subsidiaries also use their business activities to help solve social issues.

Eliminating the Digital Divide

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The Bell-Park Group is using the activities of mobile carriers to promote and facilitate the use of digital devices and using other programs in order to reduce the gap in information between different segments of the population, a problem generally known as the digital divide. We are determined to make it possible for everyone to receive the benefits of digital technologies.

Smartphone classes

Bell-Park shops have smartphone classes for customers who are using a smartphone for the first time. Lessons cover basic functions as well as maps, cashless payments and many other ways to use smartphones.
Furthermore, we are using the Project for Supporting the Use of Digital Technology by Consumers, which is supported by the participation of mobile carriers, to offer lessons on the use of smartphones to apply for personal identification number cards, use e-Tax and perform other procedures.

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Safe and responsible internet use by young people

Bell-Park promotes the use of filtering to prevent young people from using the internet to access harmful and other improper types of information. We also participate in the e-Net Caravan for internet literacy and manners. The caravan is backed by companies and organizations in the ICT field as well as the Ministry of Internal Affairs and Communications and Ministry of Education, Culture, Sports, Science and Technology.
Certified instructors are sent to schools and other locations throughout Japan at no cost to lead classes for students from elementary to high schools as well as for parents, educators and others. Between 2018 and 2020, 20,583 people attended these classes.

*e-Net Caravan classes have been temporarily suspended to prevent the spread of the COVID-19 infections.

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Using Business Activities to Solve Social Issues

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The Bell-Park Group uses the business activities of subsidiaries to aim for solving a diverse array of social issues that cannot be solved only through business operations of carrier shops.

Measures concerning Japan’s falling population

Subsidiary Bellbride Inc. operates a marriage consultation and support business. Holding events for single people seeking a partner for marriage and providing consultation and other marriage services contribute to activities in Japan regarding the declining number of children.

 

Link to the Bellbride website

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Support for single mothers and fathers

Single mothers and fathers often have to deal with problems like disadvantages in job hunting, financial instability and social isolation. To help solve these problems, subsidiary Bellbride has a matchmaking service to provide an opportunity to find a new partner with no initial fees (new member deposit and registration fee) for single mothers and fathers with incomes below a certain level.

 

Link to the Bellbride website

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Support for “middle seniors”

Subsidiary Wactive Inc. operates a service for people in the “middle senior” age segment who are looking for a new job. This company is a source of a variety of solutions for the issues of people in this age group in order to enable them to continue to lead active and fulfilling lives.

 

Link to the Wactive website

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Using IoT devices for responses to social issues

Subsidiary B-Lab, Inc. is a designer, importer, wholesaler and retailer of IoT and other devices. The company contributes to the achievement of SDGs by supplying products and services that can play a role in solving social problems and problems people encounter as part of their daily activities.

 

Link to the B-Lab website (website for product sales)

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Contributing to Community

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As integral members of the areas they serve, Bell-Park Group carrier shops are dedicated to using business activities to provide valuable services and support for the residents of these communities.

Child safety stores

Six Bell-Park shops in Aichi prefecture have been registered as locations where children can stop on their way to or from school if they feel they are in danger.

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Emergency recharging service

Bell-Park shops have battery-operated chargers that can recharge smartphones and other devices during power outages due to a natural disaster or other reason.

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Community clean-up program

Bell-Park employees participate in activities to pick up trash and other items around Bell-Park shops and near railway stations for communities we serve.

*Community clean-up activities have been temporarily suspended because of the pandemic to prevent the spread of the COVID-19 infections.

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